Publishing, explained
Understand what you own before you publish.
Copyright, royalties and publishing accounts can become confusing very quickly.
The important starting point is simple: know what belongs to you, what permissions you are granting, and where the money from your book actually goes.
Last updated 26 September 2026 · Reviewed by Quill & Reed · General information, not legal or tax advice
Who owns the copyright when I publish with Quill & Reed?
Under Quill & Reed’s standard publishing-service model, the author retains copyright in their manuscript. Quill & Reed is paid to provide publishing and related services rather than acquiring ownership of the author’s book.
The basics
What copyright actually means
Copyright is about ownership and control of an original work. In the UK it arises automatically when an original work is written down — there is no registration form to complete and nothing to buy.
Owning copyright means controlling who may do certain things with the work. When a publisher traditionally acquires a book, the contract usually licenses or assigns some of these rights for particular formats, territories and periods. That is why rights clauses matter so much.
- Reproduction — making copies
- Distribution — issuing copies to the public
- Adaptation — for example, film, stage or abridged versions
- Performance — including readings and audio
- Translation into other languages
- Licensing any of these to someone else
This page is general information. For specific legal questions or complex rights arrangements, authors should take appropriate legal advice.
A common confusion
An ISBN does not own your book.
An ISBN is an identifier. It tells the book trade which edition and format a record refers to — the paperback, the hardback and the ebook normally each have their own. It is used for ordering, cataloguing and sales reporting.
Copyright concerns ownership of the creative work itself. The two are separate: buying an ISBN does not create copyright, uploading to Amazon does not create copyright, and publishing with Quill & Reed does not create copyright. You already had it when you wrote the book.
Whoever’s name appears as the publisher against an ISBN is recorded in the trade database. That is worth understanding, because it affects how the edition is listed — but it is not a transfer of your copyright.
Separate things
Copyright is not the same as account control
Authors sometimes assume that because they own the book, they automatically control everything around it. In practice these are separate assets, each held in a different place.
| What | What it controls | Why it matters |
|---|---|---|
| Copyright | The creative work itself | Determines who may copy, adapt or license the book |
| KDP account | Amazon listings, pricing and payments for those formats | Whoever controls it controls those listings and receives those payments |
| IngramSpark account | Trade distribution setup and payments | Controls wider retailer and library availability for those editions |
| Domain | Your author web address | Losing it means losing links, search history and email addresses |
| Mailing list | Your direct relationship with readers | Often the most valuable long-term asset an author has |
Money
Who gets the royalties?
Under Quill & Reed’s standard service model, the author receives the relevant retailer and platform payments through their own publishing accounts. Quill & Reed does not take a standard percentage of those royalties.
That does not mean the author receives the cover price. What arrives from each sale depends on the route and settings, and can be affected by several things.
- Retailer and platform terms
- Print costs
- Wholesale discount
- Distribution charges
- Taxes
- Returns, where applicable
Different platforms use the word “royalty” in slightly different ways. It is more useful to ask: after everyone else is paid, what arrives in my account for each copy?
A hypothetical example
Retail price is not author earnings
This is a conceptual illustration only. The figures that replace “varies” depend entirely on the platform, format, market and settings you choose, and they change — check current platform terms.
| Line | Example |
|---|---|
| Retail price | £12.99 (hypothetical) |
| Less retailer or wholesale share | Varies |
| Less printing cost | Varies |
| Amount remaining to the author’s account | Depends on platform and route |
Amazon
Who owns the KDP account? The author.
We prefer author-controlled accounts because they keep things honest and portable. Quill & Reed may need authorised access to carry out agreed work, but access is not ownership, and nothing transfers to us.
- Transparency — you can see exactly what is listed and at what price
- Direct access to sales and reports
- Payments go straight to you
- Portability — your books stay put if you change provider
- No dependency on Quill & Reed remaining involved forever
IngramSpark
Who owns the IngramSpark account?
The same principle applies. Under the standard service model the account is author-controlled wherever practical. Quill & Reed supports setup and ongoing administration, but the account should never become leverage over the author.
Websites
Who owns the domain?
The author should control their author domain — something like janesmithauthor.com or johnsmithbooks.co.uk. Quill & Reed may help register and set it up, but you should never depend on us simply to keep your own web address.
Readers
Who owns the mailing list?
Your reader list should remain your author asset. Depending on the package, Quill & Reed may help configure, segment, send or manage it. Ending the service should not erase your relationship with your readers.
This remains subject to applicable privacy law and the terms of the mailing platform used — readers’ consent belongs to the relationship they signed up to.
An important distinction
Covers, illustrations and commissioned work
The manuscript may belong to the author, but commissioned creative work — illustration, cover artwork, photography, maps or specialist design — can have separate rights arrangements with the person who made it. It does not automatically become the author’s copyright.
Quill & Reed should make those terms clear before anything is commissioned, so you know what you can do with the work.
- Assignment, or a licence
- Permitted uses
- Territory
- Duration
- Promotional use — adverts, social posts, merchandise
Pen names
Publishing under a pen name
Authors can publish under a pen name. Publishing accounts, payment and tax details, and contracts will usually still require your legal identity privately — the pen name is what readers see. For tax or legal questions, take appropriate advice.
Questions authors ask
Do I keep copyright?
Yes. Under Quill & Reed’s standard publishing-service model, the author retains copyright in their manuscript.
Does Quill & Reed take royalties?
No standard percentage. Platform payments go to the author’s own publishing accounts. You pay Quill & Reed for services instead.
Who owns my KDP account?
You do. We may need authorised access to carry out agreed work, but the account remains yours.
Who owns my IngramSpark account?
You do, wherever practical. We help with setup and administration.
Who owns my website?
Your content and domain are yours. The site may run on third-party hosting or software with its own terms; we will explain what those are for your setup.
Who owns my domain?
You should. We may help register it, ideally in your name from the start.
Who owns my mailing list?
You do, subject to privacy law and the mailing platform’s terms.
Who owns my cover?
It depends on how the cover was made. Designer and artwork terms are agreed before commissioning and set out clearly.
Who owns commissioned illustrations?
The illustrator’s rights arrangement determines this — it may be an assignment or a licence for specific uses. We agree it in writing before work begins.
Does an ISBN give someone ownership of my book?
No. An ISBN identifies an edition. It does not create or transfer copyright.
Can I publish under a pen name?
Yes. Your legal identity is still usually needed privately for accounts, payments and contracts.
Can I leave Quill & Reed later?
Yes. Our model is designed so that leaving does not mean surrendering your copyright, accounts, domain or mailing list. Final terms depend on the applicable agreement and third-party services.
Related questions
Sources and further checking
Platform rules, rates and settings change. Before relying on a specific figure, check the current terms of the platform or service involved.
- Your book.
- Your copyright.
- Your royalties.
- Your accounts.
- Your audience.
Understand the agreement before you sign it, whoever you choose to publish with.
