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Publishing, explained

Understand what you own before you publish.

Copyright, royalties and publishing accounts can become confusing very quickly.

The important starting point is simple: know what belongs to you, what permissions you are granting, and where the money from your book actually goes.

Last updated 26 September 2026 · Reviewed by Quill & Reed · General information, not legal or tax advice

Who owns the copyright when I publish with Quill & Reed?

Under Quill & Reed’s standard publishing-service model, the author retains copyright in their manuscript. Quill & Reed is paid to provide publishing and related services rather than acquiring ownership of the author’s book.

A common confusion

An ISBN does not own your book.

An ISBN is an identifier. It tells the book trade which edition and format a record refers to — the paperback, the hardback and the ebook normally each have their own. It is used for ordering, cataloguing and sales reporting.

Copyright concerns ownership of the creative work itself. The two are separate: buying an ISBN does not create copyright, uploading to Amazon does not create copyright, and publishing with Quill & Reed does not create copyright. You already had it when you wrote the book.

Whoever’s name appears as the publisher against an ISBN is recorded in the trade database. That is worth understanding, because it affects how the edition is listed — but it is not a transfer of your copyright.

Separate things

Copyright is not the same as account control

Authors sometimes assume that because they own the book, they automatically control everything around it. In practice these are separate assets, each held in a different place.

Different things an author may own or control
WhatWhat it controlsWhy it matters
CopyrightThe creative work itselfDetermines who may copy, adapt or license the book
KDP accountAmazon listings, pricing and payments for those formatsWhoever controls it controls those listings and receives those payments
IngramSpark accountTrade distribution setup and paymentsControls wider retailer and library availability for those editions
DomainYour author web addressLosing it means losing links, search history and email addresses
Mailing listYour direct relationship with readersOften the most valuable long-term asset an author has

Money

Who gets the royalties?

Under Quill & Reed’s standard service model, the author receives the relevant retailer and platform payments through their own publishing accounts. Quill & Reed does not take a standard percentage of those royalties.

That does not mean the author receives the cover price. What arrives from each sale depends on the route and settings, and can be affected by several things.

  • Retailer and platform terms
  • Print costs
  • Wholesale discount
  • Distribution charges
  • Taxes
  • Returns, where applicable

Different platforms use the word “royalty” in slightly different ways. It is more useful to ask: after everyone else is paid, what arrives in my account for each copy?

A hypothetical example

Retail price is not author earnings

This is a conceptual illustration only. The figures that replace “varies” depend entirely on the platform, format, market and settings you choose, and they change — check current platform terms.

Hypothetical paperback sale — illustration only
LineExample
Retail price£12.99 (hypothetical)
Less retailer or wholesale shareVaries
Less printing costVaries
Amount remaining to the author’s accountDepends on platform and route

Amazon

Who owns the KDP account? The author.

We prefer author-controlled accounts because they keep things honest and portable. Quill & Reed may need authorised access to carry out agreed work, but access is not ownership, and nothing transfers to us.

  • Transparency — you can see exactly what is listed and at what price
  • Direct access to sales and reports
  • Payments go straight to you
  • Portability — your books stay put if you change provider
  • No dependency on Quill & Reed remaining involved forever

IngramSpark

Who owns the IngramSpark account?

The same principle applies. Under the standard service model the account is author-controlled wherever practical. Quill & Reed supports setup and ongoing administration, but the account should never become leverage over the author.

Websites

Who owns the domain?

The author should control their author domain — something like janesmithauthor.com or johnsmithbooks.co.uk. Quill & Reed may help register and set it up, but you should never depend on us simply to keep your own web address.

Readers

Who owns the mailing list?

Your reader list should remain your author asset. Depending on the package, Quill & Reed may help configure, segment, send or manage it. Ending the service should not erase your relationship with your readers.

This remains subject to applicable privacy law and the terms of the mailing platform used — readers’ consent belongs to the relationship they signed up to.

An important distinction

Covers, illustrations and commissioned work

The manuscript may belong to the author, but commissioned creative work — illustration, cover artwork, photography, maps or specialist design — can have separate rights arrangements with the person who made it. It does not automatically become the author’s copyright.

Quill & Reed should make those terms clear before anything is commissioned, so you know what you can do with the work.

  • Assignment, or a licence
  • Permitted uses
  • Territory
  • Duration
  • Promotional use — adverts, social posts, merchandise

Pen names

Publishing under a pen name

Authors can publish under a pen name. Publishing accounts, payment and tax details, and contracts will usually still require your legal identity privately — the pen name is what readers see. For tax or legal questions, take appropriate advice.

Questions authors ask

Do I keep copyright?

Yes. Under Quill & Reed’s standard publishing-service model, the author retains copyright in their manuscript.

Does Quill & Reed take royalties?

No standard percentage. Platform payments go to the author’s own publishing accounts. You pay Quill & Reed for services instead.

Who owns my KDP account?

You do. We may need authorised access to carry out agreed work, but the account remains yours.

Who owns my IngramSpark account?

You do, wherever practical. We help with setup and administration.

Who owns my website?

Your content and domain are yours. The site may run on third-party hosting or software with its own terms; we will explain what those are for your setup.

Who owns my domain?

You should. We may help register it, ideally in your name from the start.

Who owns my mailing list?

You do, subject to privacy law and the mailing platform’s terms.

Who owns my cover?

It depends on how the cover was made. Designer and artwork terms are agreed before commissioning and set out clearly.

Who owns commissioned illustrations?

The illustrator’s rights arrangement determines this — it may be an assignment or a licence for specific uses. We agree it in writing before work begins.

Does an ISBN give someone ownership of my book?

No. An ISBN identifies an edition. It does not create or transfer copyright.

Can I publish under a pen name?

Yes. Your legal identity is still usually needed privately for accounts, payments and contracts.

Can I leave Quill & Reed later?

Yes. Our model is designed so that leaving does not mean surrendering your copyright, accounts, domain or mailing list. Final terms depend on the applicable agreement and third-party services.

  • Your book.
  • Your copyright.
  • Your royalties.
  • Your accounts.
  • Your audience.

Understand the agreement before you sign it, whoever you choose to publish with.

Know what you own before you publish.

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