04 / Published
Publishing makes a book available. It does not automatically make it visible. Quill & Reed helps published authors strengthen their website, discoverability, positioning and ongoing marketing around the book.
Usually for more than one reason. A published book can underperform because too few of the right readers find it, because the cover, blurb, price or reviews do not persuade the readers who do, or because there is no way to reach readers again after launch. Many books are published without much marketing support at all. The useful first step is working out which of these applies.
A starting diagnosis
Choose the one that sounds most like you. You will see what is worth checking first, some useful reading and, only if it fits, the kind of help we offer. A fuller free Book Growth Check is being prepared.
Choose the card that sounds most like your situation. Many books have more than one of these going on.
Honestly
Poor sales can come from any combination of these:
Marketing does not fix every book. Some books serve a small market, some need repositioning, and some simply need more time and testing. Our job is to help you see which of these is most likely, not to assume the answer is more of what we sell.
Publication makes the book available.
Discoverability helps the right readers find it.
Conversion decides whether that attention becomes a purchase.
Author infrastructure — a website, a mailing list — helps future books as well as this one.
Can people find the book?
When they find it, does the book persuade them?
Do you have a way to reach readers repeatedly?
Growth options
Three related options, each a 12-month agreement with the total shown. None is “best”; they suit different needs.
For published authors
A professional author website built around your books, your name and the audience you want to grow.
May suit: “I mainly need a professional online home and somewhere readers can find me.”
For published authors
Your author website plus ongoing content, email and book-marketing support designed to keep the book visible after launch.
May suit: “I need the website plus a consistent stream of marketing content and a plan.”
More hands-on support
More of the ongoing implementation and management is handled for you: scheduling, newsletter distribution, website management and basic Amazon Ads management. Ad spend is separate.
May suit: “I want Quill & Reed to handle more of the ongoing execution.”
You do not need to publish again. These plans work with the book as it is, under your own publishing accounts. VAT treatment and monthly billing structure are still to be confirmed before checkout.
Book Growth Check
Free
Author Website
£99/month × 12 = £1,188
Author Growth
£199/month × 12 = £2,388
Managed Author
£299/month × 12 = £3,588
Read first, decide later
If you would rather understand the problem before talking to anyone, start here. A dedicated set of post-publication guides is being written.
Nobody can honestly promise these, so we do not:
What we can do: improve discoverability, strengthen positioning, build marketing infrastructure, help reach more appropriate readers, and test and improve what can be controlled.
The Quill & Reed newsletter
Occasional practical guidance on writing, editing, publishing and building an audience.
Sent occasionally, when there’s something worth reading. About the newsletter